We know a thing or two about mobile app marketing.

We are a full-service influencer marketing agency with our own proprietary SaaS platform. We use data, strategy, and crazy-good ideas to plan, execute, manage, and optimize astoundingly creative, ROI-driven mobile app marketing campaigns.

Let's talk Strategy

We know a thing or two about mobile app marketing.

Let's talk Strategy

We build high-performing influencer marketing campaigns for SaaS companies that want help with mobile app marketing. The good news is that generating app downloads is kind of our jam.

So, whether your goal is to get people downloading your app, to increase activity on your app, or to get users shopping on your app, we can custom-build influencer campaigns that seamlessly integrate with your overall digital marketing strategy. Because influence is all about getting your audience to take the actions you want them to take, right? Read on to learn how else we’re different.

Creative Strategy

We're not going to screenshot your app and make that the post - heaven forbid! (Pearls clutched.) Our strategists will come up with very cool ideas for influencer content based on your goals, your audience, and the platform where your campaign is running.

Our Network

The Shelf platform opens the door for us to reach out to hundreds of thousands of creators in hundreds of different niches who can make our creative concepts look AMAZEballs. And this is why we can run more targeted campaigns.

Influencer Fraud

We can get all the deets on influencers right from our dashboard. No need to worry about fake influencers making your app look bad. We can spot fakes and pinpoint exactly how long they've been gaming the system.

Client Dashboard

Keep tabs on your campaign as it rolls out. Our robust dashboard comes with all the tools you need to get insights on your campaign in real-time.

Influencer Content

See all of your campaign content in one place without having to click from Insta to blogs to Pinterest. When you're ready to review it or download it, one click is all it takes!

Quality

We're big on quality, creativity, and originality. Our team of art directors, copywriters, and strategists is eager to assess content, provide influencers with feedback, and make sure your content delivers the highest ROI for your app's marketing campaign.

Optimized for ROI

Your account manager and strategist will evaluate influencer content as it goes live to maintain quality and see which posts perform the best. We continually optimize campaigns to get the best results.

Cross- Channel

Influencer marketing can help your app accomplish a pretty wide range of goals. We build cross-channel, full-funnel influencer campaigns to help you meet your audience wherever they may be. More awareness. More downloads. More active users.

Vertical : Mobile Apps

While we have clients in most verticals, we’re especially proud of these mobile app marketing campaigns.

View All Case Studies

The Smile Generation

There’s no amount of influencers you can show a grown-up that will make them want to go to the dentist. So, we pivoted the messaging and visuals to focus on outcomes worth protecting.
The Smile Generation campaign reached over 5.4 million people with 248+ unique pieces of content shared on Instagram alone!
In-feed Instagram posts received an overall engagement ratio of 3.91%. The industry standard is 1.5%.
We over-delivered on promised reach by over 36%, engagements by over 167%, and content by more than 209%.

Greenvelope

Our holiday campaign for Greenvelope over-delivered on link clicks by over 24% with 6,546 clicks directly to Greenvelope’s free card design suite.
We were able to achieve an additional 892,000 impressions, 4,750 clicks, and 84,000 engagements from whitelisting in the wedding campaign, while the holiday campaign blew that out of the water with an additional 1.5 million impressions, 5,164 clicks, and 632,326 people reached.
We also had 38 unique pieces of content which is 171% more than the promised amount.

Blued

This was an extremely complex campaign that yielded a Bachelor-style live show (which our account managers fully produced). 😎 We created a virtual green room and everything!
We generated a click-through rate of 2.71% on whitelisted content, which is 3 times the industry average.
Instagram Stories produced 747,728 impressions with a total of 103,967 engagements.

``Our experience working with The Shelf has been seamless and efficient. We feel as if they are a part of our internal team because we work so closely with constant open communication. Their creative concepts are completely unique in comparison to other influencer marketing teams and platforms.``

Stephanie Lenox

``Their campaign concepts not only exemplify our brand pillars in unique and creative ways, but they also offer great niche options that encompass humor, wit, and originality that capture the attention of new target audiences. Campaign timelines are efficient from the conceptual stage through execution and end with clear and comprehensible recap reporting.``

Stephanie Lenox

``We’ve had a phenomenal experience working with The Shelf. Everyone has been very knowledgeable, attentive, quick to respond, and completely on-point. Also, I love the system that you have for approving influencers. Everything is extremely self-explanatory and easy to use.``

Irina American Standard

``Y’all have been great to work with – managing us, being malleable, and overall incredibly willing to grow with us. That’s great to find in a partner!``

Tricia Central Garden and Pet

``This dashboard is giving me life. So much better than an excel spreadsheet.``

Loren Carbon Health

``This is exactly what I wanted from an agency, so I am so happy to work with you guys. You’ve made it so streamlined and easy for me. So thank you so much!”

Christian Blued

``We just saw such great success with you guys and the concepts were so fresh and so engaging that we still use the content (from 2018-19) more than a year later (2020). I mean, it's beautiful.``

Alina Pilot Pens

App Campaigns Built Around Technology

Our influencer campaigns – pretty though they may be – are driven by technology. We use natural language processing and machine learning to identify the influencers, concepts, and targeting that will be the most impactful for your brand.

Campaigns Backed by Data

We find out everything we can about your competitors, your market, and your target audience. Then we use our fancy robots and algos to identify trends, all so we can build unique, responsive, and memorable influencer campaigns that turn into conversions.

Audience Behavior

When it's all said and done, your mobile app marketing campaign will only hit the important KPIs when it finds its way into the feeds of your buyers. Technology and data drive our influencer selection process so we find the right influencers, with the right audiences, at the right time.

Campaign Optimization

We create what we call the “echo chamber effect” where the messaging (visuals, media, captions, and language) from your app marketing campaign shows up again and again, from different influencers’ accounts, at different points all along the buyer journey – through whitelisting and retargeting efforts.

Whitelisting

We build custom targeting strategies for your influencer-generated content to drive the best results for your brand. Our average CPC on Facebook is $0.41. That's less than half of what the typical Facebook advertiser pays per click at $0.97.

Retargeting Funnel

We can leverage our strong influencer relationships to get usage and advertising rights, enabling us to run campaigns with 30% engagement rates!

We work with some of the most captivating storytellers, gurus, and life hackers on social media.

Schedule a quick call with one of our strategists and learn how one of our app marketing campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.

Schedule a Strategy Call